Tuesday, August 9, 2011

Boost Ebook Sales with Easy Online Marketing, p1

Have you experienced the famine cycle of business lately? A client complained, “I get so frustrated with being overwhelmed with business one week and famished the next. The truth is many business professionals experience the ebb and flow of business when they first start out. Some never break out of this daunting cycle. Their businesses eventually fail for they never learn to balance the ebb and flow with consistent marketing.
A mentor friend advised me, “To create daily sales, you must market daily.” Here are five of those top ten things to include in your marketing plan. Include these, break the feast and famine cycle for good and start a perpetual boost in sales:

1. Put valuable free content on your website.

Seek to educate your audience. Help them make more money, cut costs or solve their problems. Examples include: online assessments, how to tips, short reports, resource lists, how-to tutorials, dictionary of terms in your field, etc.

2. Create systematic ways to attract traffic to your website.

Setup a marketing system that will attract visitors to your website. Write articles that create a link back to your site. Develop a newsletter to stay in regular contact with your prospects and customers. Offer free information to educate, entice and motivate your audience. Include your website url with a special offer to attract visitors systematically.

3. Automate keeping in touch with prospects and clients. Put a subscription form on your website.

Make a special offer or free gift to entice your prospects to sign-up. After building a list of prospects, you must follow-up with them on a regular basis to build credibility and relationship. You could create a message and put it on an auto responder. Send a message for every week with an offer for something valuable that will cost your audience little or nothing.

4. Expand your marketing collateral.

If you create a short report that your target audience will value (e.g. “How to Hunt the Hidden Treasure in Your Customer Files”), don’t stop there. Expand it to a different media and/or market. You could create a tele-seminar, short articles. Or use the information to re-purpose it for a different market: coaches, consultants, doctors.

5. Make marketing a habit. Marketing must become a habit not an interruption.

Make a calendar that specifies what marketing activities you will do, in what frequency and the deadline. This way, your marketing becomes a part of your regular routine and not an interruption of real work. Schedule all your marketing activities including: writing articles, advertising deadlines, traffic building, referral systems, speeches, tele-seminars, etc.

So how did your plan rate on a scale of 1-10? Seasoned business owners most likely already have their plan in place.
Even so, no matter where your experience level is, you can balance your business profit cycles by including: valuable content on your site, a systematic way to drive traffic, automatically keeping in touch with prospects and clients, expanding marketing collateral, habitual marketing, a good referral system, automated billing system, templates of best practice business and marketing materials, soliciting previous customers and outsourcing your marketing services.

Sound overwhelming? Don’t worry. Even starting with 2 or 3 of these tasks will help stabilize your sales flow. Start now. Put these tips into practice one by one and break the feast and famine cycle for good. Give your sales a perpetual sales boost with consistent marketing. Go ahead. Market daily and prosper daily.

Read More Ewen Chia's Ebook Money Machine

Book Review: The Truth about the JFK Assassination Conspiracy is Finally Revealed

Author R.E. "Gus" Payne dives into the depths of truth about the JFK assassination conspiracy in his book "Falsely Accused." From the author of "The Death of Brandon Lee: The Untold Story" and "Caught in the Crossfire" comes a book that answers many pertinent questions about JFK's murder that have plagued Americans for years.

Why did the New Orleans District Attorney Jim Garrison and the U.S. Justice Department refuse to investigate the known Mafia leader Carlos Marcello in connection with the assassination of President John F. Kennedy? Why did Garrison, along with other U.S. Justice Department officials, deny the existence of the Mafia's part in the assassination when it was clearly a matter to be investigated? These questions and more are finally answered in Payne's eye-opening book.

Names such as Lee Harvey Oswald, Clay Shaw and David Ferrie always arouse curiosity in the minds of those who want to know what really happened on that dreaded day in history. These three men were said to have been seen together on the day of JFK's assassination, but were they really? Witnesses changed their stories. Why?

The author goes a step further and looks closely at the New Orleans FBI and those that were in charge of investigating the JFK assassination as well as the possible involvement of Carlos Marcello. He also explains in vivid detail key facts in the investigation such as the missing "BRILAB" tape recordings, the "FOGG" arrest report, and more.


From Chapter 1:
In Marcello's case the intent of the Kennedy administration was made known even before Inauguration Day, January 20, 1961. On December 28, 1960, the New Orleans States-Item reported that Attorney General-designate Kennedy was planning specific actions against Marcello. An FBI report from that period noted:

"On January 12, 1961, a [source] advised that Carlos Marcello is extremely apprehensive and upset and has been since the New Orleans States-Item newspaper on December 28, 1960 published a news story reporting that... Robert F. Kennedy stated he would expedite the deportation proceedings pending against Marcello after Kennedy takes office in January 1961."

While the House Select Committee on Assassinations carefully examined numerous areas of information pertaining to the proficiency of the FBI in investigating organized crime during the 1950's and early 1960's, and found various areas in which Bureau performance was significantly deficient, questionable and even suspiciously so, the city of New Orleans was a special case. The FBI's outright denial of the existence of organized crime in New Orleans was unique to that city.

The facts reveal that the Bureau's conclusions on Marcello in New Orleans were attributable to a disturbing attitude on the part of the senior agent who supervised the organized crime investigations in that city, Regis Kennedy. He had been in charge of the Bureau's work on Marcello and the New Orleans Mafia for years; unfortunately, he had also directed much of the FBI investigation in that city of President Kennedy's assassination.
Read More Ewen Chia's Ebook Money Machine

Best ten audio books to improve your mind

It's indeed incredible that not many people pay a great deal of attention to what gets into their minds.

If your mind is positive and creative, you can become all you ever dream of becoming.

Most of the highly successful people you see in the news today took a great deal of time to work on improving their minds.

On the other hand, if your mind is negative and inactive, it's very likely you won't amount to anything in life. Analyzing the lives of some of the most notorious people in the world would reveal that they always fed their minds with negative thoughts.

The question that obviously comes to play here is - are we born with positive or negative minds?

I will quickly and firmly say NO to both!

We develop our minds by what we put into it. If we are continually putting negative information into our minds, this results to negative thoughts and ultimately negative actions.

So, if you want the opposite creative thoughts, it is pertinent to always get the right kind of information into your mind.

The most common way to do this is by reading the right kinds of books.

Sadly, because of the great demand on our time, only few people still read lots of books, especially after college.

We mostly only have time to read the newspapers and magazines. And guess what? Most newspapers only end up giving us bad news that further increase our negative state of mind.

If you want to really get positive and helpful information, you need to read books that contain such information.

Thankfully with the advent and popularity of audio books, anyone can get the right information into his or her mind without having to "read".

You can enjoy the benefits of audio books while exercising, commuting to and from your work, etc.

For those who don't know exactly the audio books to go for, below are some of the 10 best audio books to improve your mind.

1. How to Win Friends & Influence People Author: Dale
Carnegie Publisher: Simon & Schuster Audio

2. Awaken the Giant Within Author: Anthony Robbins
Publisher: Simon & Schuster Audio

3. Feel the Fear and Do it Anyway Author: Susan Jeffers
Publisher: Simon & Schuster Audio

4. Build Your Self Esteem Author: Glenn Harrold Publisher:
Diviniti Publishing

5. Awaken the Giant Within Author: Anthony Robbins
Publisher: Simon & Schuster Audio

6. Develop a Powerful Memory Author: Glenn Harrold
Publisher: Diviniti Publishing

7. The 7 Habits of Highly Effective People Author: Stephen
R. Covey Publisher: Simon & Schuster Audio

8. The Power is within You Author: Louise L. Hay Publisher:
Hodder Headline Audio books

9. Creating Inner Peace and Calm Author: Glenn Harrold
Publisher: Diviniti Publishing

10. Get Up and Do It! Publisher: BBC Books
Read More Ewen Chia's Ebook Money Machine

Benefits Of E-books

The internet has brought us many great things including streaming music, online shopping, electronic bill pay and many more beneficial applications. One thing that I feel is often overlooked but very valuable is ebooks. Especially ebooks in the non fiction/self improvement subject areas.

Just as there are many great musicians that will never get signed - there are thousands of great authors who will never get the big book deal. Thanks to the internet and ebooks – we can tap into the minds of these great authors. One common misconception is that if the book was any good it would get signed by a major publisher. This is simply not true. The publisher may feel that the information is not marketable when indeed it really is. There can be numerous other reasons the e-book author does not get a big book deal but don’t let that stop you from missing out on some great information at a great price.

An e-book author is free to write what they truly want and will not be influenced by a publisher, publicist, or any one else. Ebooks usually contain much more than a printed book. They sometimes have printable worksheets, menus, lists, affirmations or any number of other beneficial items that relate to the particular topic of the ebook. Unlike mainstream authors, ebook authors are often times reachable and happy to answer questions you may have about their ebook.

An e-book is purchased directly from a website and then downloaded immediately to your computer. You can read it right there on your computer screen or print it out and take it with you. You can enlarge the font if you are having trouble seeing the print, you can transfer it to a memory stick or other media so that it is portable, or you can simply read it as you have time. Most ebooks come with a money back guarantee and special bonus items.

I urge you to give e-books a try. Find a subject you are interested in and then shop around. You will discover new authors, new skills, new behaviors and perhaps a whole new you.
Read More Ewen Chia's Ebook Money Machine

Attention Women Authors! Get Your Articles Noticed by Magazine Editors

Women writers will find there are many opportunities for magazine writers. There are magazines on most any topic you can think of: sports, hobbies, business, collectibles, cars, boats, decorating, cooking, child rearing, and children's interests. This creates an open market for women writers.

Perhaps you would like to become one of the women who write for magazines. Here are some magazine submission tips that will help you get started.

Find the Right Magazine

The first step is to find a publication that covers the topics you want to write about. You can find a list of publications in a directory for writers at a bookstore. Libraries usually offer a reference list in a "List of Periodicals." Also, look for a sizable selection of magazines at a large bookstore.

The next thing to do is read the publications you are interested in writing for and identify their editorial perspective. This will give you an idea of how to adapt your article to their interests. You normally wouldn't send an article on cooking to a sailing magazine. But possibly you could change the focus of your article to cooking on a sailboat. This would give you a much better chance of seeing your article published. Generally, you will have more results writing for a magazine that covers the same types of subjects as your article.

Send a Cover Letter

When you are ready to submit articles to a publication, send a cover letter to the editor outlining your idea. Make it clear and simple with an outline of your subjects. Give the approximate length of your article and promise to deliver on their deadline. Enclose a self-addressed stamped envelope and wait to hear from them. Make a pitch to several magazines and customize it for each one you contact.

You might receive many rejections before you are accepted. This is where you need to persevere and not give up on being a woman author! Once your article has been published in a magazine, it will be worth the wait. Some magazines don't pay for articles, but at least you will be published and able to add to your credentials.

Writing Professionally as a Woman Author

Always submit your best writing. Women writers who want to be published must be smart and professional. Don't waste an editor's time on hastily written copy or missed deadlines. It is suggested that when submitting an article to magazines, you should meet your word count within only 15 words above or below the number requested.

Send a handwritten thank-you note to the editor after you've been published. Wait a few weeks and send another pitch to sell your next idea. Try to build a professional relationship where your name and quality work will be recognized. Be a dependable, professional woman writer that the editor will look forward to hearing from.

Get started with your research, and write letters to editors on a regular basis. You will see results once you are committed to writing. There is a huge market waiting for magazine writers, especially women magazine writers. Get started today in this fulfilling profession as a woman magazine author!

Read More Ewen Chia's Ebook Money Machine

Animals Rule in Children's Literature: Frogs and Caterpillars and Bears - Oh My!

From very hungry caterpillars and penguins for every day of the year to the Kingdom of Frogavia, animals rule in children's literature. Whether used to teach numbers, colors, or more subtle lessons of morality, animals are the perfect vehicles for conveying tangible and intangible concepts in an entertaining way.

The unique not-quite-human yet not-quite-animal characters in the classic Dr. Seuss tales, paired with allegories about honor and even disarmament, set the stage for the next generation of children's books and entertainment. Endearing creatures from Sesame Street (what is a Snuffleupagus, anyway?) and puppets from Mr. Rogers' Neighborhood created a world of make believe that children could call their own.

In children's literature, the story is often secondary to the lavish illustrations. "The Very Hungry Caterpillar," for example, wouldn't be nearly as compelling without Eric Carle's illustrations. Likewise, "If You Give a Mouse a Cookie" is clever, but Felicia Bond's illustrations make the book a children's classic.

Kristin Zambucka's "Frog Knights" and "Frogavia! Frogavia!" are perfect examples of books that consist of both lavish illustrations and compelling tales. In the first book, frog characters live in their own frog world - the big pond known as The Kingdom Of Frogavia. The true frog king is unseated from his ancient throne and banished to a far, distant pond by an evil ruler. As his bullying and tyrannical rule stretch on, the Frogavian people grow increasingly restless and unhappy. Finally, a group of brave young rebels rise up and go in search of their true king. They eventually find him and he dubs them chivalry frog knights in gratitude for their loyalty. The king, along with a frog queen and frog princesses, return to Frogavia and right the wrongs of the evil ruler. In the second book, the story progresses, with one of the chivalry frog knights asking for the frog princess' hand in marriage, but she marries another. The frog knight joins his friends from the first book to continue on their mission to make good triumph over evil.

Zambucka's books are more whimsical than, say, Mary Pope Osborne's Magic Tree House series or Tony Abbott's Secrets of Droon series, but capture the magic of childhood while imparting nuggets of wisdom. The whimsy and appeal of the characters is that they come from the animal kingdom.

There's no doubt that creatures are central to today's children's literature. Whether completely imaginary, such as those in "Where the Wild Things Are," or real, as are those in "365 Penguins," or a little of both, as in "Frogavia! Frogavia!", kids are captivated by animals that cause the imagination to soar.
Read More Ewen Chia's Ebook Money Machine

A Helping Hand to Online Success - the eBook!

If, like me, you’ve tried – and failed – in the past to achieve success online with internet marketing, then rest assured that help is finally at hand. I certainly wish I had had access to such knowledge when I started out three years ago, and perhaps I wouldn’t have been so overwhelmed with the practicalities of website design, using autoresponders, joining affiliate programs, writing sales letters, and how to get traffic to my site. I know better now, but more of this in a moment. . . .

The simple fact of the matter is, that to enter the world of internet marketing, you need something to promote and sell (well you want to make money at it don’t you?), whether a physical item, or – information. The very nature of the internet – where knowledge can be shared and exchanged at the click of a button – lends itself perfectly to . . . the eBook!

The advantages of the eBook over selling physical items is that there is no need to buy or store stock, no time and effort incurred in packing anything up and shipping it off in the post – and your customer can pay their money for your product and get immediate access to it from a download page. In an age where demand is for instant gratification, an eBook is ideal – easy and effective! And once written, you can sell unlimited copies of it without having to produce each item – so it’s both time and cost-effective too.

When thinking of a subject to write about for your eBook, the secret to greater success, and finding your ‘niche market’, is very simple. Like they tell all first-time budding authors – write about what you know. Whether it’s a few chapters on ‘How to Stop Smoking’ (if you’ve been successful at this), on the mechanics of owning a motorcycle, how to earn money online, or even ‘Tips on Flower Arranging’, you can bet that someone out there in ‘cyberspace’ wants to know about it. If the subject of your eBook is also your hobby, so much the better. If you’ve got passion for your subject, you’re going to convey that enthusiasm in what you write, and make that eBook even more interesting and useful.

Of course, if you have knowledge or practical experience on a popular subject in which there is a large potential market to sell your eBook, perhaps health and fitness, or food and drink, you could be more likely of success, but remember you’ll also be competing with many others. So choose your subject carefully!

However, in writing your eBook, don’t forget to give your customer value – and they could become customers for your future eBooks too! Make the content and quality of your eBook meaningful – whatever its length, it has to be good, or you’ll leave your customers feeling disenchanted. Give away a few free bonuses – an extra report perhaps, or some free training that they would have to pay for elsewhere. Aim for customer satisfaction!

If you don’t know how to go about creating an eBook (you could always write an eBook explaining how to do it!), then it brings me to the ‘more of this in a moment . . .’ that I mentioned above – the launch of a FREE course in all aspects of internet marketing, including creating eBooks. Visit the website below for what you need to get started online. Good luck!

Read More Ewen Chia's Ebook Money Machine